Live trade shows are thriving, even in this age of digital marketing — and even for intangible products. In fact, a poll of marketing professionals at a recent leading IT trade fair for cloud computing, AI, and blockchain illustrated their strong belief that trade shows still are cost-effective at generating leads and/or increasing brand awareness.
But trade shows can also be places where IP right holders frequently discover that their IP rights are being infringed. Moreover, standing disputes can escalate, because IP owners have an opportunity to interact with alleged infringers on the exhibitors’ floor.
This webinar will give a global perspective on enforcing IP at trade shows, including trademarks, trade dress, design patents, and utility patents, as well as address the U.S. landscape related to these issues. The panel includes a law professor who has done extensive research and analysis of the remedies available worldwide for infringement at trade shows, a law firm attorney who has won a number of temporary restraining orders from U.S. courts requiring the immediate removal of infringing exhibits, and an in-house patent counsel with experience dealing with infringers and counterfeiters at trade shows. They will discuss:
- Obtaining an TRO post-eBay, now that U.S. courts may no longer presume the existence of irreparable harm in patent infringement cases
- The proper preparation before a trade show that will strengthen an IP owner’s legal case and allow rapid enforcement
- When it is necessary to alert the local U.S. Attorney and the best ways to work with law enforcement
- What kind of recourse is available at trade fairs in other countries that often host trade fairs
- The pros & cons of ADR mechanisms recently established by some trade fair organizers
- The opposite side of the coin for trade show exhibitors: What to do if a competitor files an action against your company
- Scott Markow, Stanley Black & Decker Inc.
- Michael McCue, Lewis Roca Rothgerber Christie LLP
- Prof. Marketa Trimble, University of Nevada Law School