RESOLVED, that IPO supports that, in order to protect consumers from counterfeit products, when brand restrictions are enacted, such laws should (1) allow for sufficient brand display and differentiation, and (2) be supported by laws and other administrative measures aimed at curbing the trade in counterfeit and non-compliant smuggled products, including measures such as: establishing stronger anti-counterfeiting laws and fines, establishing a track and trace system, ensuring that customs and other enforcement agencies receive adequate education and funding to investigate and prosecute illicit conduct, and educating the public on the dangers of counterfeit products.